FreeFrom
UX Design/App Design
Whether it’s due to allergies, moral preferences or religious reasons, living with dietary requirements can be difficult, even making eating out of home nearly impossible. On the other hand, hospitality organisations risk allergic reactions, wastage of food and poor service experience when they cannot effectively cater for dietary requirements.
FreeFrom approached Mindly Studio to design a Minimum Viable Digital Product to help people easily share and manage their dietary requirements with hospitality organisations.
User Research
Design Systems
Information Architecture
MVP Design
User Experience Design
Digital Product Design
Discovery
We kicked off our human-centred design process by running workshops with stakeholders. This allowed the team to map out and better understand the service delivery, audiences and assumptions of the service.
User Research
With so many assumptions about how people live with dietary requirements, we performed qualitative and quantitative user research activities. These activities enabled us to gain insight into the needs, wants, challenges and behaviours of people with dietary requirements and the challenges experienced by hospitality organisations.
Systems Design
With all insights collected from user research, we began constructing intuitive and easy-to-use systems that help people manage and share dietary requirements for themselves and dependents with hospitality organisations. We designed systems to make accessing dietary requirements easy for a wide-variety of hospitality organisations and their busy environments.
Experience Design
Minimising the amount of time it takes for people to input their dietary requirements was key to designing a great user experience. Simplifying the experience and sharing top-level information in an easily digestible way was essential to deliver an effective solution for hospitality organisations that work in fast-paced environments. We designed low-fidelity prototypes in an agile framework, which enabled us to swiftly make improvements and arrive at a final high-fidelity design with high confidence.
The final outcome of this project is an inclusive digital product interface that supports people with dietary requirements and hospitality organisations. It enables people to confidently share and manage their dietary requirements with hospitality organisations, who also benefit from improved service experience and waste management.
This project helps people with dietary requirements feel confident and comfortable eating out who otherwise feel anxious and tense. It also helps hospitality organisations improve their service experience, eliminate the risk of allergic reactions and minimise food wastage.