MoneyGirl
UX Design/Web Design & Development
It’s no secret that gender inequality persists in Australia, particularly in the financial sense. At retirement, the average superannuation payout for women is only 58% that of men! On top of that, women spend almost twice as many hours each day performing unpaid care work compared to men.
MoneyGirl is a social enterprise that provides financial literacy education for their 8000+ community of women across Australia. They approached Mindly to help simplify and scale their services to reach and impact the lives of more women online.
User Research
We needed a deep understanding of the challenges women face to have the biggest impact with this project. We performed qualitative and quantitative research with MoneyGirl’s diverse audience to understand their decision making processes, biggest personal finance challenges and online education delivery preferences. We learnt about the importance of designing a safe and inclusive environment for MoneyGirl’s diverse audience.
UI Design
With a focus on creating a seamless, credible, inspiring and unique online experience, we combined all insights from previous activities to design prototypes for the online platforms. The essence of MoneyGirl’s online experience is promoting a safe and welcoming space for all that identify themselves as women and showcasing tangible outcomes to build trust and credibility. We designed low-fidelity prototypes in an agile framework and made several iterations to arrive at a final high-fidelity design with high confidence.
Build
We compared a wide range of technology platforms against MoneyGirl’s team capabilities, investment, features and scalability. The build had to convey the design and facilitate a reliable and engaging online experience where women are able to form a meaningful connection with MoneyGirl.
Custom CMS
We designed and developed a custom content management system (CMS) for MoneyGirl’s unique requirements. The site had to be updated regularly with dynamic content and our solution enables MoneyGirl’s team to easily and efficiently update content.
The result is an engaging online experience where women form a meaningful connection with MoneyGirl. The platform enables MoneyGirl to launch multiple courses, manage more participants and activate additional revenue streams with on-demand courses.
The website lets users pre-enrol for courses so they don’t miss an opportunity. The new platform has helped MoneyGirl on their mission to empower more women with financial literacy.
This project helps make MoneyGirl’s financial literacy education more accessible to women across Australia.
By creating new service delivery methods for MoneyGirl, this project educates more women and creates a financially empowered community of women across Australia. A flow-on effect is a more equal society for women.