Social Living
UX DESIGN/WEB DESIGN
Social Living is a social enterprise the designs, makes and recycles sustainable bedding and furniture in Melbourne that’s cool, cost effective and great for the planet. Their sustainable furniture is supplied to vulnerable Aussies through organisations such as social housing and charities.
Social Living wanted to establish their brand and create a website and B2B eCommerce experience that effectively enables their wholesale customers to seamlessly place and manage their orders.
Discovery
We performed an in-depth discovery workshop and immersed ourselves into the world of Social Living. Together, with the Social Living team, we uncovered the fundamental challenges that Social Living faces and began exploring ideas and approaches for the potential solution.
User Research
We conducted interviews with Social Living’s customers to understand their existing pain points when placing orders with Social living and identify their expectations for an effective online ordering solution. We uncovered insights that would help us design a simple, consistent, reliable and positive ordering experience. We identified that a diverse range of people would use Social Living’s ordering system and that it had to be accessible, easy to use and make their life easier.
Design
We combined all insights from previous activities to design prototypes for both the general public website and the wholesale eCommerce store. A key outcome that we focused on was creating an experience that is easy, accessible and simple in every touchpoint, much like the brand and the products. We designed systems that make purchasing and repurchasing seamless and easy.
Development
We examined a wide range of platforms and assessed them against criteria that would create the experience we want while remaining light, agile, scalable and user-friendly for Social Living. Social Living’s online presence was built across Webflow and Shopify.
The new platform makes it easier for organisations like charities and social housing projects to place and keep track of their sustainable furniture orders. The new system has dramatically made processing orders more efficient for the Social Living team helping them to scale their operations.
The general public website effectively connects Social Living’s brand with their audience. The site enables Social Living’s audience to learn about their brand story, impact, purpose and products in an engaging and delightful way.
Social Living is in a position to scale and grow their impact. By designing and developing online systems that streamline their operations and provide a great user experience, we can grow Social Living’s impact in areas like: